Service
If being market oriented is the principal, service is the daily practice of it. At Real Colour, service means the right product at the right place at the right time, supported by the right technical application know-how. Service is a sense of responsibility and commitment. It encompasses, competence in efficient production, precision in execution of laboratory testing and quality control, speed in delivery, accuracy in documentation.
Service is courtesy on the telephone, ready availability of trained and competent personnel, technical support with specific knowledge of the customer’s business and processes. Service flows from the desire to identify with our customers’ needs and enhance their competitiveness. Service is being available to the customer whenever needed. This is why at Real Colour we view a product as just one component of our portfolio and our portfolio as just one component of our customer offering.
Keynote: How can we help You?
Flexibility
We at Real Colour are conscious of the fact that the wider market is composed of many individual needs and that the ability of our customers to develop unique and distinguished products reinforces their image and can lead to development of profitable business opportunities.
Furthermore, the market is in a constant state of change, driven by different perceptions of fashion, fad and value. For this reason, whilst offering a core range of products, we continuously monitor our customers needs, in order to bring new products to market, including customized solutions if justified through creation of additional value. Searching for unique and creative solutions to both existing and new problems, the constant evolution of our ranges, the use of ad hoc internal project teams, the constant monitoring of the market and the capability to create customized products are all part of our core competences.
Keynote: One size does not fit all.
Efficiency
At Real Colour we believe that, in order to be a preferred supply partner we have to do things right the first time. If our customers are to recognize our reliability we must guarantee that all internal and external processes are conducted with the highest efficiency. From strategic conduction to manufacture, from laboratory projects to quality control, from innovation to new investment, everything must be carried through to achieve a saleable product with an optimum quality/price ratio, designed to place our customer in pole position in the race for market share.
Keynote: Do your best in everything that you do.
