Mission & values

Mission


Real Colour’s mission is to be a reliable partner in colours. Flexible, efficient, and reactive to new conditions so as to establish long term relationships with our customers and generate added value for both parties.

Keynote : “for Colour, for customer”

Values


Customer orientation

Our customers are at the heart of our processes and activities. To bring solutions to the market we have a continuously evolving product range supported by a technically skilled sales force. A well equipped laboratory, located at our corporate Head Office in Ahmedabad, Gujarat, allows a rapid response to demands from the market. All that we do is shaped by a constant dialogue with our customers.

Keynote: Be the best partner of our customers.

Loyalty


Real Colour promotes and demands full integrity and loyalty in both internal and external relations. We firmly believe that the human factor is fundamental in our business. It is indispensable when establishing long term relationships with employees, suppliers, customers, financial partners, public administrations and other parties in our environments. We are driven to be recognised as a totally reliable partner in all business and human relations.

Keynote: In order for Real Colour to trust and respect our customers, we have to earn their trust and respect.

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